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Planned Giving

For more than 45 years, PBS North Coast has provided quality programs that inform, inspire and entertain. Our community has come to rely on entertaining as well as educational television through programs like Sesame Street, Great Performances, NOVA, Nature and Homework Hotline.

We want to continue this tradition of quality broadcasting far into the future. Like a university, church or hospital, public broadcasting in our community needs a stable source of long-term funding.

Planned gifts can provide current financial benefits to you the donor, while providing deferred but irrevocable benefits to PBS North Coast. Planned Gifts provide an opportunity both to realize your personal financial goals and to strengthen PBS North Coast for the future. Through a planned gift, you may be able to increase your current income, or provide additional retirement income, while reducing income and estate taxes.

Some of the ways to make planned gifts include:

  • Bequests
    You can make a gift to PBS North Coast through your will. This is a bequest. You can bequeath a specific sum, or a percentage of your estate or specific property. A bequest enables you to make a lasting gift to public broadcasting, while providing the security of knowing that you have complete access to your assets should you need them for medical or other expenses. A bequest may also enable you to reduce estate taxes.
  • Charitable Gift Annuities
    A charitable gift annuity is a contract between you and PBS North Coast whereby you transfer cash or securities to the PBS North Coast Endowment and, in exchange, the Endowment agrees to pay you (and/or another beneficiary) a guaranteed fixed income you receive for life. You receive a current income tax deduction and a portion of the income you receive is a non-taxable return of principal. If the gift annuity is funded with long-term appreciated property, capital gains tax is avoided on part of the gift and deferred on the balance.
  • Charitable Trusts
    If you need current income or future income for your retirement years, a charitable remainder can provide income to you (and/or a loved one) for life or for a term of years. You may also qualify for an income tax deduction and avoid the capital gains tax on the property used to fund the trust. There are two types of charitable remainder trusts. In the unitrust, the annual income to the donor is variable, based on a fixed percentage of the value of the assets in the trust; in the annuity trust, the annual income is a fixed percentage of the trust's initial value and provides income of a fixed dollar amount. Another type of trust, the charitable lead trust, can be established to provide income to PBS North Coast for a period of years, before passing the assets back to the donor or to the donor's family.
  • Life Estates
    When you make a gift of your home or farm, now you can receive a current tax deduction, while retaining the security of knowing that you can live there as long as you wish and having the satisfaction of making a significant gift to public broadcasting. You continue to care for the property, pay the taxes and even receive any income it generates. Upon your death (or that of a loved one), the property goes to the PBS North Coast Endowment without passing through your probated estate, thereby saving unnecessary expense and delay.
  • Gifts of Appreciated Stock
    Many people have securities that have increased greatly in value since their purchase. By using these stocks for charitable giving, donors can conserve cash for other uses and maximize the value of their gifts. Donors can deduct the full fair market value of appreciated securities and pay no capital gains on their transfer to PBS North Coast. This can reduce the cost of making a gift or increase the amount you can afford to give.
  • Gifts of Cash
    Gifts of cash are fully deductible; up to 50% of your gross income.
  • Gifts of Life Insurance
    A simple way to make a significant future gift is to name PBS North Coast as the beneficiary to receive all or a portion of the proceeds of a life insurance policy. The policy may no longer be needed for its original purpose, or consider purchasing a new policy for the benefit of PBS North Coast, Redwood Empire Public Television. You should contact your insurance agent to discuss how best to make such a gift. He or she can work with the PBS North Coast planned giving staff to meet your charitable giving goals.
  • Retirement Plan Gifts
    You may have accumulated funds in your company pension plan, IRA or other private retirement account which are beyond your needs or potentially subject to the federal excise tax on over-funded retirement plans. It may be convenient and beneficial to make a current or future charitable gift toe PBS North Coast from those accounts.
  • Gifts of Real Estate
    A residence, vacation home, farm, acreage, or vacant lot may have so appreciated in value through the years that its sale would mean a sizeable capital gains tax. By making a gift of this property instead, you would avoid the capital gains tax and receive a charitable deduction for the full fair market value of the property.
  • Memorial Gifts
    Any of the planned giving ideas discussed here can become an enduring tribute to a family member or other loved one. A member of the PBS North Coast planned giving staff would be glad to assist you in choosing an appropriate commemoration for your gift in memory or honor of someone special. In addition, you may want to celebrate a special event - a birthday, anniversary, graduation, bar mitzvah, holiday, etc. - by making a gift to public broadcasting in honor or memory of a loved one. Such gifts bring pleasure to those who otherwise may not be able to contribute.

For further information on any of these giving plans, please contact Paul Rex by email using our contact form, by telephone at 707.445.0813, or by mail at PBS North Coast, P.O. Box 13, Eureka, CA, 95502.

This is not intended as tax or legal advice. For advice and assistance in specific cases, the services of an attorney or other professional adviser should be obtained.